Mattia Sorrentino - Product Design

Ciao! I turn user headaches into lightbulb moments.

Ciao! I turn user headaches into lightbulb moments.

Ciao! I like to turn user headaches into lightbulb moments.

Currently a Senior Product Designer at Metro, building experiences that power one of Europe’s largest B2B/B2C marketplace. Over the past decade, I’ve worked for industry leaders such as Lufthansa, Siemens, Wikipedia, dm and Smart. I specialize in:

Currently Senior Product Designer at Metro, building experiences that power one of Europe’s largest B2B/B2C marketplaces.

I solve problems in:

Enterprise UXEnterprise UX

Enterprise UXEnterprise UX

Selected works

Works

2022-25

'23-25

2022-25

01

Payment Redesign for Metro

B2B Payments, Checkout Experience, CX

01

Payment Redesign for Metro

B2B Payments, Checkout Experience

01

Payment Redesign for Metro

B2B Payments, Checkout Experience, CX

01

Payment Redesign for Metro

B2B Payments, Checkout Experience, CX

01

Payment Redesign for Metro

B2B Payments, Checkout Experience, CX

01

Payment Redesign for Metro

B2B Payments, Checkout Experience, CX

02

Digital Ecosystem Growth for DM

Product Growth, E-Commerce, CX

02

Digital Ecosystem Growth for DM

B2B Payments, Checkout Experience

02

Digital Ecosystem Growth for DM

Product Growth, E-Commerce, CX

02

Digital Ecosystem Growth for DM

Product Growth, E-Commerce, CX

02

Digital Ecosystem Growth for DM

Product Growth, E-Commerce, CX

02

Digital Ecosystem Growth for DM

Product Growth, E-Commerce, CX

03

CGI Car Configurator for Smart

Car Configurator, CGI UIs, Gen AI

03

CGI Car Configurator for Smart

B2B Payments, Checkout Experience

03

CGI Car Configurator for Smart

Car Configurator, CGI UIs, Gen AI

03

CGI Car Configurator for Smart

Car Configurator, CGI UIs, Gen AI

03

CGI Car Configurator for Smart

Car Configurator, CGI UIs, Gen AI

03

CGI Car Configurator for Smart

Car Configurator, CGI UIs, Gen AI

04

Rethinking Sales for Siemens

Sales Experience Design, B2B, Gen AI

04

Rethinking Sales for Siemens

B2B Payments, Checkout Experience

04

Rethinking Sales for Siemens

Sales Experience Design, B2B, Gen AI

04

Rethinking Sales for Siemens

Sales Experience Design, B2B, Gen AI

04

Rethinking Sales for Siemens

Sales Experience Design, B2B, Gen AI

04

Rethinking Sales for Siemens

Sales Experience Design, B2B, Gen AI

05

Delayed Luggage Tracker for Lufthansa

CX Optimization, Escalation, Digital CS

05

Delayed Luggage Tracker for Lufthansa

B2B Payments, Checkout Experience

05

Delayed Luggage Tracker for Lufthansa

CX Optimization, Escalation, Digital CS

05

Delayed Luggage Tracker for Lufthansa

CX Optimization, Escalation, Digital CS

05

Delayed Luggage Tracker for Lufthansa

CX Optimization, Escalation, Digital CS

05

Delayed Luggage Tracker for Lufthansa

CX Optimization, Escalation, Digital CS

06

Message Center at Metro

Marketplace, B2B2C Communication, CX

06

Message Center at Metro

B2B Payments, Checkout Experience

06

Message Center at Metro

Marketplace, B2B2C Communication, CX

06

Message Center at Metro

Marketplace, B2B2C Communication, CX

06

Message Center at Metro

Marketplace, B2B2C Communication, CX

06

Message Center at Metro

Marketplace, B2B2C Communication, CX

Values

For the past eleven years, I’ve been fascinated by one question:

How can we take something complex and make it feel effortless?

That’s what drives my work at the intersection of enterprise platforms, design systems, and customer experience. My specialty is creating solutions that streamline operations and scale globally, but also make sense to the people using them, because technology should empower, not overwhelm.

Scalability

I’ve always been fascinated by how to make something complicated feel effortless. Whether it was tackling payments at Metro or rethinking onboarding at Lufthansa, I’ve taken high-level business goals and broken them into clear, actionable design steps that work across markets. I love setting a bold vision, but I’m just as committed to the details, simplifying where it feels overwhelming, and making sure the end result is both innovative and trustworthy.

Perspective

Good design, to me, means being inclusive and building trust. I put accessibility and localization at the center so that experiences feel natural and intuitive for anyone, anywhere. This approach has helped me create products that serve thousands of businesses and millions of users every day.

Ownership

I stay closely involved from discovery to release. I work with stakeholders to surface real user needs, translate insights into prototypes, and test and refine until we reach the right balance of usability and business value. My goal is always to keep continuity across the product lifecycle so that no detail slips through the cracks.

Scalability

I’ve always been fascinated by how to make something complicated feel effortless. Whether it was tackling payments at Metro or rethinking onboarding at Lufthansa, I’ve taken high-level business goals and broken them into clear, actionable design steps that work across markets. I love setting a bold vision, but I’m just as committed to the details, simplifying where it feels overwhelming, and making sure the end result is both innovative and trustworthy.

Perspective

Good design, to me, means being inclusive and building trust. I put accessibility and localization at the center so that experiences feel natural and intuitive for anyone, anywhere. This approach has helped me create products that serve thousands of businesses and millions of users every day.

Ownership

I stay closely involved from discovery to release. I work with stakeholders to surface real user needs, translate insights into prototypes, and test and refine until we reach the right balance of usability and business value. My goal is always to keep continuity across the product lifecycle so that no detail slips through the cracks.

Scalability

I’ve always been fascinated by how to make something complicated feel effortless. Whether it was tackling payments at Metro or rethinking onboarding at Lufthansa, I’ve taken high-level business goals and broken them into clear, actionable design steps that work across markets. I love setting a bold vision, but I’m just as committed to the details, simplifying where it feels overwhelming, and making sure the end result is both innovative and trustworthy.

Perspective

Good design, to me, means being inclusive and building trust. I put accessibility and localization at the center so that experiences feel natural and intuitive for anyone, anywhere. This approach has helped me create products that serve thousands of businesses and millions of users every day.

Ownership

I stay closely involved from discovery to release. I work with stakeholders to surface real user needs, translate insights into prototypes, and test and refine until we reach the right balance of usability and business value. My goal is always to keep continuity across the product lifecycle so that no detail slips through the cracks.

Scalability

I’ve always been fascinated by how to make something complicated feel effortless. Whether it was tackling payments at Metro or rethinking onboarding at Lufthansa, I’ve taken high-level business goals and broken them into clear, actionable design steps that work across markets. I love setting a bold vision, but I’m just as committed to the details, simplifying where it feels overwhelming, and making sure the end result is both innovative and trustworthy.

Perspective

Good design, to me, means being inclusive and building trust. I put accessibility and localization at the center so that experiences feel natural and intuitive for anyone, anywhere. This approach has helped me create products that serve thousands of businesses and millions of users every day.

Ownership

I stay closely involved from discovery to release. I work with stakeholders to surface real user needs, translate insights into prototypes, and test and refine until we reach the right balance of usability and business value. My goal is always to keep continuity across the product lifecycle so that no detail slips through the cracks.

Scalability

I’ve always been fascinated by how to make something complicated feel effortless. Whether it was tackling payments at Metro or rethinking onboarding at Lufthansa, I’ve taken high-level business goals and broken them into clear, actionable design steps that work across markets. I love setting a bold vision, but I’m just as committed to the details, simplifying where it feels overwhelming, and making sure the end result is both innovative and trustworthy.

Perspective

Good design, to me, means being inclusive and building trust. I put accessibility and localization at the center so that experiences feel natural and intuitive for anyone, anywhere. This approach has helped me create products that serve thousands of businesses and millions of users every day.

Ownership

I stay closely involved from discovery to release. I work with stakeholders to surface real user needs, translate insights into prototypes, and test and refine until we reach the right balance of usability and business value. My goal is always to keep continuity across the product lifecycle so that no detail slips through the cracks.

Scalability

I’ve always been fascinated by how to make something complicated feel effortless. Whether it was tackling payments at Metro or rethinking onboarding at Lufthansa, I’ve taken high-level business goals and broken them into clear, actionable design steps that work across markets. I love setting a bold vision, but I’m just as committed to the details, simplifying where it feels overwhelming, and making sure the end result is both innovative and trustworthy.

Perspective

Good design, to me, means being inclusive and building trust. I put accessibility and localization at the center so that experiences feel natural and intuitive for anyone, anywhere. This approach has helped me create products that serve thousands of businesses and millions of users every day.

Ownership

I stay closely involved from discovery to release. I work with stakeholders to surface real user needs, translate insights into prototypes, and test and refine until we reach the right balance of usability and business value. My goal is always to keep continuity across the product lifecycle so that no detail slips through the cracks.

Experience

+11 years

Senior Product Designer

Metro Markets

2025 - Now

2023 - Now

Designing payment and post-checkout experiences to simplify transactions, refunds, and invoicing across a multi-market B2B/B2C marketplace. Focused on creating growing scalable commerce solutions with measurable improvements to payment success rates, compliance, and customer trust.

Lead Product Designer

Wongdoody

2023 - 2025

2022 - 2023

Designed enterprise platforms and tools for clients including Siemens, Nokia, and Smart. Focused on customer journey orchestration, experimentation, innovation, digitalization and growth-driven design. Delivered measurable improvements in usability, task success, and satisfaction across B2B and B2C contexts.

Senior → Lead Product Designer

Lufthansa Innovation Hub

2022 - 2023

2022 - 2023

Designed global baggage-tracking and travel services during large-scale disruption. Focus on service blueprinting, concept testing, and rapid iteration for international markets.

UX Designer → Senior UX

Wikimedia Deutschland

2020 - 2022

2020 - 2022

Enhanced Wikidata and Wikibase platforms used by millions worldwide, improving accessibility, knowledge base tooling, and global community workflows.

UX Designer

Qunomedical

2019 - 2020

2019 - 2020

Jun '19 - Mar '20

Designed healthtech platforms for patient journey optimization, booking flow improvements, and scaling startup products through research-driven iteration.

Product Designer

Polifactory

2014 - 2019

2014 - 2018

Collaborated with European research programs and companies on digital fabrication, healthcare, and mobility solutions.

Copyright © Mattia Capozzi Sorrentino 2025

MattiaCapozziSorrentino

Copyright © Mattia Capozzi Sorrentino 2025

Copyright © Mattia Capozzi Sorrentino 2025

Copyright © Mattia Capozzi Sorrentino 2025

Copyright © Mattia Capozzi Sorrentino 2025

Copyright © Mattia Capozzi Sorrentino 2025